Archive for August, 2009
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Friday, August 21st, 2009One of the hats I wear is creating websites for customers and helping them to market their business or service online. If you are not already marketing your business or service online, it is time to start.
Although there are a few exceptions, just about every business can benefit from online marketing. There are just [...]
What Is Your Real Business?
Thursday, August 20th, 2009Do you really know what business you are in? The answer is actually very simple but not what you might expect. Most business owners I have met are great at the technical aspects of the business but sadly lacking in their marketing and sales abilities. You see, they “think” their in the [...]
Doing The Little Things
Wednesday, August 19th, 2009Did you know that when NASA sent astronauts into space, they discovered that the common ballpoint pen simply would not work in zero gravity?
This discovery resulted in billions of dollars being spent developing a pen that would write in outer space, under water, in temperatures over a hundred degrees, on top of an ice cap [...]
Customer Follow-Up – Keep Them Coming Back For More
Tuesday, August 18th, 2009Successful businesses and salespeople invariably have a planned follow-up program to make sure that each buyer is as completely satisfied with the purchase as possible. While this is particularly important in sales, where the buyer is expected to become a regular customer, it is also essential when the buyer is not apt to buy from [...]
10 Ways To Increase Your Business
Monday, August 17th, 2009Every business that I know is always trying to increase their business…especially in today’s economy. Here are 10 ways to increase your business.
Send out Thank You cards and/or letters. (Studies show that “if you contact 100% of your customers within 10 to 20 days after buying their initial purchase, 10% to 25% [...]
The Most Profitable Investment You Can Make
Sunday, August 16th, 2009Let me ask you a question…..what’s the most profitable investment you can make?
Some would tell you it’s the stock market, mutual funds, precious metals or municipal bonds. However, the best investment that promises far greater rewards is an investment in YOU! Dollar for dollar, investing in your own education promises vastly greater benefits [...]
Do You Fear Success?
Saturday, August 15th, 2009Are you letting the fear of success scare you to the point of actually failing?
This is an interesting phenomenon. I know back in my sales manager days and now with some of my coaching clients, I show them how they can be successful, but they just can’t seem to take that extra step, [...]
Great Selling Technique … What's New
Friday, August 14th, 2009How many times have you talked to a customer and one of the first things out of their mouth is “What’s New?” If you’re like me, it’s happened lots of times. In fact, it doesn’t always have to be a customer, could be a friend, a prospective customer, anyone.
Having an answer to [...]
What Do Your Customers Buy?
Thursday, August 13th, 2009Do you know what your customer is really buying?
Here’s a sales tip “People BUY with emotions…..and justifies the SALE with logic.” As I asked earlier….do you know what your customer is REALLY buying? Psychologists tell us that customers only buying one thing…….GOOD FEELINGS!
That’s it!
Think about it. You may [...]
Today's Economy Is Good News For Some
Wednesday, August 12th, 2009When the economy is the way it is today, there are some businesses that actually do very well. One type is the “do-it-yourself” market…businesses such as hardware stores, home improvement and others like this report an increase in their sales.
Another type of business that does pretty well during these times is the “repair service” [...]