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Giving Your Customers What They Want
By Steve Hurst | June 25, 2008
Are you giving your customers what they want? Follow up to that question would be…are your sure???
The other day while surfing the Internet, I happened upon and oldies rock and roll website that was full of historical trivia. Since I like the old rock and roll and like trivia, I was intrigued. I started to dig deeper into the website…some of the information I had already known, but I’ll admit, that I did learn a few new things.
One of the things I had already known and prompted me to write this blog. Quite a few times in rock and roll history the song that a band and the producer wanted to record as their “A” side record (back in the old 45 rpm days) was not the song that became the hit. DJ’s would turn it over and play the “B” side and this is the song that became the hit that you know today. “Unchained Melody” by the Righteous Brothers, “Wipe Out” by the Safaris and “Rock Around the Clock” by Bill Haley are only a few.
This is a prime example of a band or the producers not knowing what the customers really wanted. In recording the song they wanted to record as the “A” side, the “customers” really wanted the “B” side.
I’ve used examples like this and many others with those in my Success Coaching programs to find out if my clients are truly giving their customers what they really want. Often times they are surprised by the results.
One good way to find this out is by simply asking your customers. It only sounds logically, yet I’m amazed at how many businesses do NOT ask their customers.
So, are YOU giving your customers what they really want? Something for you to think about it.
To Your Success,
Steve
www.spnmarketing.com
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