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Great Selling Technique … What's New
By Steve Hurst | August 14, 2009
How many times have you talked to a customer and one of the first things out of their mouth is “What’s New?” If you’re like me, it’s happened lots of times. In fact, it doesn’t always have to be a customer, could be a friend, a prospective customer, anyone.
Having an answer to this question is essential. When someone asks this question, it’s an invitation to tell them “What’s New”. In other words, it’s a great “selling opportunity”. Customers like something new…..so give it too them.
If you notice, McDonalds is always offering something “NEW”. Sometimes it’s a “re-hashed” idea from a few years ago, but it’s now…NEW. Then you’ll see the other fast food chains copying their ideas. Ray Kroc had a great quote about this, “We can invent faster than the others can copy.”
When a customer asks “What’s New”, be prepared at all times with some kind of answer…..”I’m offering a new type of service” or “I have a new piece of hardware or software available”….. or anything else you have to offer…..but HAVE SOMETHING!!!
When someone asks you this question, it’s what we call in the Sales Game……PRIME OPPORTUNITY Selling Time! Take advantage of it.
To Your Success,
Steve
www.spnmarketing.com
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Steve Hurst has been working in sales and marketing for over 30 years. For 10 years he had his own computer business which included website building and consulting. The past 5 years he’s owned his own Business & Technology consulting business. Using his sales and marketing skills along with his knowledge of technology, he’s helping his clients increase their sales and profits by utilizing today’s technology.
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All writings here are copyrighted by Steve Hurst. You may not use them without written permission but you may link to the posts or give out a link to the posts.
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