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Is Your Website Delivering Your Message?
By Steve Hurst | October 16, 2008
Let’s switch gears today and talk about your website (you DO have a website for your business don’t you?). Too many businesses that I talk with like to brag about “how many hits” they get to their site. Getting visitors to your website is what you want, however, the hits aren’t as important as the “stickiness” of your website.
It’s not about how many hits you get on your website, it’s about how long people stay. If your visitors remain on your site long enough to get your marketing message then you must have said something worth listening to, and if visitors get the message, your website has done its job.
If your website delivers the message, then you can expect the email inquiries and phone calls to start flowing. Depending on the type of business you have, it’s still up to you, your website and your sales staff to close the sale.
To Your Success,
Steve
www.spnmarketing.com
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Steve Hurst has been working in sales and marketing for over 30 years. For 10 years he had his own computer business which included website building and consulting. The past 5 years he’s owned his own Business & Technology consulting business. Using his sales and marketing skills along with his knowledge of technology, he’s helping his clients increase their sales and profits by utilizing today’s technology.
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All writings here are copyrighted by Steve Hurst. You may not use them without written permission but you may link to the posts or give out a link to the posts.
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